TV ad: Renault: The Ring Family

Embed Video

According to a poll commissioned for the campaign, 87% of drivers stated that their commute to work was more stressful that their actual job. But could a car actually reduce driver stress levels? The Renault Latitude Stress Test Drive campaign was created to explore this very question. A number of families were selected to take part, they would drive their own car and then the Latitude to see which was the less stressful and most invigorating experience. To ascertain their stress levels both vehicles were fitted with facial recognition technology, which enabled us to gauge their emotions and derive their degree of stress as they drove.

The content of these Stress Test Drives was captured and used through our campaign; in digital banners, on our campaign microsite and at the live activations that would take place across Australia. The activations enabled the audience to take their own test drive and try out the Latitude’s range of stress busting features for themselves.