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Fondation pour l'Enfance: 3 GENERATIONS


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A little girl is doing her homework having an afternoon snack. Suddenly, she hits her glass unintentionally and her fruit juice is thrown over the table. Her mother instantly gets upset and gives her a slap. She starts crying. Her grandmother who has seen all the scene from the
kitchen looks petrified. She finally walks to her daughter (the little girl's mother), gives her a hug and tells her: 'Sorry...'The final claim in this spot from Publicis Conseil, Paris says 'Parents who beat were often beaten as children. Let's educate without violence.'
Credits Other credits

Account Supervisor : Jean-Patrick Chiquiar/Eleonore Mabille

Advertiser's Supervisor : Arnauld Gruselle/Didier Chanal/Dr Gilles Lazimi/Dr Emmanuelle Piet

Account Managers : Jean-Patrick Chiquiar/Eleonore Mabille

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