Bakers: Meaty Meals

This week sees the launch of DDB London's first TV spot for Bakers 'Meaty Meals'. On air from the 12th August, the campaign is intended to drive trial of this soft, meaty variant of the Bakers range of dry dog foods.

This execution sees the return of Pippin and the rest of the Bakers Gang, who have headed abroad to intercept a Bakers Meaty Meals delivery van and its cargo of delicious succulent meaty chunks.

The heist goes well, but in the escape over the mountains the team comes a cropper. Luckily Pippin has a great idea. And it's down to the smallest member of the gang to show her bravery and rescue the Bakers Meaty Meals.

With a cinematic look, this commercial for Bakers Meaty Meals gives the traditional Bakers caper a more epic feel, but retains all the doggy charm and fun of the work that has come before.

Bakers have a history of creating fun, tongue-in-cheek advertising that highlights dogs' enjoyment of their products. This execution keeps these sentiments at heart, and stretches the scale of the dogs' endeavours.

Says Daniel Taylor, DDB London Business Director: "This latest canine caper shows that 'Dogs will do anything' is not only a hugely effective long-term campaign idea but a lot of fun as well".

Vicky Bates, Senior Brand Manager at Bakers says: "This ad will hopefully be fun and entertaining for viewers whilst showcasing the great lengths that dogs will go to in order to get their paws on the delicious taste of Bakers Meaty Meals."