Tour de Farms: Peapod Helmets

The Tour de Farms is an annual event that combines two of life's great joys: biking and food. It combines a 30-mile bike ride through Wisconsin's beautiful farm country with tours and meals at some of Wisconsin's top organic farms. Participants ride from farm to farm, touring the farm operations, tasting the produce and mingling with the local farmers. It's a totally unique event, that we thought needed a totally unique way to promote it. So we created a series of posters that graphically leverage the curious match-up between bicycles and organic produce—the very thing that makes the Tour de Farms so unorthodox. The posters will be placed in local bike shops in an effort to raise awareness of the event.