Outdoor ad: Mini Chupa Chups: Action Man

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Top 6: August 31st 2011

Sindy and Action Man are back with Mini Chupa Chups "KIPIK". MINI CHUPA CHUPS Brand pursues its strategy on the Mini range and launches "KIPIK" « SOUER » , a mini slightly acid lollipop. After the immense success of the last campaign DDB Paris thus pursues the legend with the henceforth famous couple Sindy and Action Man by creating again the surprise with "KIPIK". The ambition of this new campaign is to focus on "the immediate effect" that the first lollipop "KIPIK" of Chupa Chups gets for the taste. The pictures show the idea immediately thanks to a direction in slightly acid colors always playful and impertinent.
Mini Chupa Chups "KIPIK" appears so as the funny candy of the summer!