SNS Bank: Protest

This campaign from Bone, Amsterdam encourages people to protest for interest on their bank account. SNS Bank is the first big Dutch bank where consumers get interest on their normal bank accounts. Everyone can join the protest with their Facebook or Twitter profile picture. When you’ve joined the protest, you start marching with your social account, to the landing page and from the landing page to several rich banner formats, including a homepage takeover on Telegraaf.nl