Interactive ad: Craftsman: SCREW*D

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Can one set of tools turn an otherwise tool-clueless man into a handy one?
That’s exactly what Young & Rubicam Chicago trying to find out with SCREW*D: The first real-time, interactive reality show of its kind.Airing live from remote, not to mention dangerous, locations, one unhandy guy is about to be dropped in the middle of nowhere.
Alone. To fend for himself. To help him, he’ll have his Craftsman tools.
But to get out alive, he needs the help of DIYers everywhere to give him their advice and know-how.Through facebook, twitter, and livestream, viewers can communicate directly with our hero in real-time to help guide him through each task and
challenge.So over the course of the next three months, tune-in LIVE at craftsmanscrewd.com to help save his life.Because without you, he really is SCREW*D.