Micasa (furniture stores): Marlene

Micasa is one of the largest furniture retailers in Switzerland - with 24 shops. A lot of their articles carry names of people. For example, there‘s a bed called „Tom“ , a table called „Tina“, a lamp „Marlene“, a night table „Leon“ and many more products with peoples names.
To launch the new catalogue and to get people to look at it, Spillmann Felser Leo Burnett developed a special promotion: „You get 50% off articles with the same name as you.“ The promotion is advertised on TV, billboards and online. The films shows different Micasa customers reacting differently to this promotion.The promotion just started a week ago. Reactions are extremely positive.