M&C Saatchi, Sydney has created a major campaign to launch an exclusive alliance between Optus and Qantas.
The campaign debuts on air this Sunday with a TVC that will roadblock … read moreacross all networks. Extensive outdoor, online, social media and print executions will follow, including an unprecedented eight-page wrap in Sydney and Melbourne commuter newspaper mX.
The campaign launches the new partnership that rewards Optus customers with up to two Qantas Frequent Flyer points for every dollar spent on most Optus services.
The partnership is a key part of Optus’ on-going commitment to reward customers with a heightened level of consumer experience.
The cutting-edge commercial was shot in Northern South Africa, and finished by BUF Paris, who worked on the award-winning Optus 'Secret Training Camp'.
M&C Saatchi Executive Creative Director Ben Welsh said: "Yet again Optus have backed us on a big, simple idea that launches a remarkable tie-up between two of the country's largest clients."
Creative Director Andy Flemming said: "It's not often you get to shoot in the wilds of South Africa with Zebras, Giraffes and Elephants just wondering around. For me, if it wasn't for being smacked around with severe food poisoning followed by being bitten by a Lion, it would have been absolutely perfect."
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