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Crown: The 5th Ingredient
Crown Lager's new television commercial will air for the first time in Australia tonight, revealing the dedication involved in ensuring Crown Lager's distinctly smooth taste.
The new campaign, via agency Droga5, Sydney, will feature in a 30 second TV and a 60 second cinema format and depicts the importance of time in the Crown Lager brewing journey. The TVC contrasts the frantic, fast-paced outside world with the serene atmosphere inside the brewery where the brewers are dedicating care and attention to creating the finest Crown Lager. Set in the historic Abbotsford Brewery in Melbourne, where Crown Lager is still brewed today, the campaign highlights how time is dedicated to the creation of Crown Lager - the brew spends twice as long in the maturation tank than most regular beers.
Executive Planning Director - Sudeep Gohil Related |
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