TV ad: Volkswagen Jetta: Memories

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Top 6: September 7th 2011

Volkswagen Australia and DDB Sydney have launched a new ad campaign to introduce the new Volkswagen Jetta to the Australian family market. The new 'Memories' TVC is filmed entirely through the eyes of a young girl and focuses on the role of the first family car and the special place it holds within family life to help the brand create an emotional connection with consumers.

Category Automotive
URL http://www.volkswagenaustralia.com.au/newjetta
Client Volkswagen
Agency DDB Australia
Production Exit Films
Country Australia
Uploaded 5 September, 2011

Credits

Director
Mark Molloy
Executive Creative Director
Dylan Harrison
Creative Director
Steve Wakelam
Creative Director
Nick Pringle
Creative
Steve Wakelam
Creative
Nick Pringle
Producer
Alice Grant
Client Team Director
Jutta Friese

Other credits

Volkswagen

Brand Communications Manager: Peter Stewart

Advertising Specialist: Loren Elsegood

DDB

Digital Creative Director: Matt Grogan

Print Creative Team: Daniel Ieraci, Simon Friedlander

Digital Creative Team: Simon O’Neill, Lazarus Simons

Managing Partner: Nicole Taylor

Planning: Rach Kimber, Nick Andrews

Business Management: Dave Murphy, Josette Addinall, Patrice Bougouin

TV producer: Brenden Johnson

Digital Producer: Ellie Campbell

Digital Production: Tribal DDB

Project Director: Ben Elvy

Print Producer: John Wood

Art buyer: Leesa Murray

PARTNERS

Photographer: Chris Sisarich

Music: 'Size Matters' composed by Evelyn Morris and performed by Ben Mason

Media: MediaCom

Volkswagen Jetta: Memories

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Volkswagen Jetta: Memories

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