Print ad: Lifebroker: Gadaffi

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McCann-Erickson Melbourne has created a topical press ad for their client Lifebroker, featuring Muammar Gaddafi. It runs as part of their new campaign to remind Australians of the importance of life insurance.

A representative of Lifebroker who thought it better not to be named said "whether you're a young family or a maniacal despot, life insurance is one of those things that you never want to need, but will always need to have. At Lifebroker we're the experts at finding the right life insurance to suit people's immediate and long term needs."

The campaign will run in tomorrow's Age, Australian and Sun Herald.

Category Finance & insurance
Client Lifebroker
Agency McCann Melbourne
Country Australia
Uploaded 6 September, 2011

Credits

Creative Director
Julius Rosenberg
Creative Director
Ethal Rosenberg
Creatives
Haley Joel Osment
Group Account Director
John Bosley
Planner
Felix

Other credits

McCann Melbourne

Creative Directors: Nick Weller & Phil Van Bruchem

Creative: Robert Dauth

Designer: Jon Ryder

Planning Director: Adam Doherty

Group Account Director: Mills

Lifebroker

Marketing Manager: Rebecca Frew

Lifebroker: Gadaffi

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Lifebroker: Gadaffi

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