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Press
Lifebroker: Gadaffi
McCann-Erickson Melbourne has created a topical press ad for their client Lifebroker, featuring Muammar Gaddafi. It runs as part of their new campaign to remind Australians of the importance of life insurance.
A representative of Lifebroker who thought it better not to be named said "whether you're a young family or a maniacal despot, life insurance is one of those things that you never want to need, but will always need to have. At Lifebroker we're the experts at finding the right life insurance to suit people's immediate and long term needs." The campaign will run in tomorrow's Age, Australian and Sun Herald.
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