TV ad: EA Sports: Mercy

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New York, NY (September 7, 2011) – Supply&Demand Integrated’s Josh Taft directed the latest campaign for EA Sports Madden NFL 12. NFL standouts Mark Sanchez and LaDainian Tomlinson star as Ben Affleck provides the voiceover. The spots air in conjunction with the release of EA Sports Madden NFL 12. The campaign captures intense gamers caught in the space between real life and augmented reality, when friends become rivals and Madden makes them part of the action.

About Supply&Demand Integrated: Supply&Demand Integrated is a bi-coastal production company with global representation, comprising the award-winning talents of Jeffery Plansker, Greg Popp, Sean Thonson, Josh Taft, Landis Smithers, Robert Logevall, Margo Weathers, Matthew Rolston, Tony Kaye, Adrien Brody, Lucy Walker, Gabriela Cowperthwaite and David Holm.

Credits: EA Sports Madden NFL 12
"Big Brother”, “Replay” Air-date: 8/23
“Mercy”, “Crowd” Air-date: 9/1

View and download spots here:
http://www.sdintegrated.com/content/viewVideo/Commercials/JoshTaft/EASports/BigBrother
http://www.sdintegrated.com/content/viewVideo/Commercials/JoshTaft/EASports/Crowd
http://www.sdintegrated.com/content/viewVideo/Commercials/JoshTaft/EASports/Mercy