Outdoor ad: Ariel Washing Powder: Fashion Shoot

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

"Fashion Shoot" is a new Ariel campaign from Saatchi & Saatchi Stockholm - a live/digital event took place in downtown Stockholm at the Central train station and is running across Sweden, Denmark and Norway. People got to control a giant robot that shoots stains (with ketchup, chocolate etc) at a conveyor belt of high end designer clothing inside a giant glass tube constructed in the station. If you shoot and hit/stain a piece of clothing it then gets washed with Ariel in front of you and the clean garment is then sent out to the winner. People could participate live and online through the Ariel Facebook pages.