Chicken Popcorn: Cable TV Pop Up

Perdigao needed to place the Chicken Flavored Popcorn product as a quick and easy snack that could be part of the consumer’s routine. To do so, it was crucial to get the consumer’s attention, already overloaded with snacks TV ads. The solution from was not to create another TV commercial, but indeed a new media.
The idea was to use a cable TV feature that allows the consumer to be alerted of a specific upcoming attraction within 3 minutes before the show’s start, the exact time needed to prepare the product.
Perdigao’s Chicken Flavored Popcorn was finally placed as a TV snack and has dramatically increased its sales.