 |
Outdoor
Heineken: Heineken Style Nuggets
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
How to make Heineken a premium beer? A beer that "opens the world" for those who know? How to interact with the "hipster" crowd around Finland? The idea from 358, Helsinki was to make a "diner" where people can buy "combos" that combine Heineken with premium designer items. A shirt and a beer. A wallet and a beer. Nail polish and a beer etc. This "apparel diner" toured 5 cities and it also served as a communication platform. In each city we set up a pirate radio station, a poster campaign, a PR campaign and a Facebook group. Heineken Style Nuggets even sparked a small nationwide radio and print campaign. It gave us a great reason to partner up with top architects, top fashion retailers, top radio djs and top club runners. That alone caused a positive stir for Heineken among the urban influencers of Finland.
Client: Ossi Ahto Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
