Ozcare: Care Instructions

Ozcare is a provider of community care, mental health, support, respite and aged care, with over 2500 staff out in the field providing over 300 services to 15,000 Queenslanders. The ads, via Brisbane agency MAKE, draw from the fact that people keep their problems hidden and don't like to ask for assistance.

One of the many things that Ozcare does for people in its care is to take the time to get to know the person and only then, do they discover the person's real need. They call it holisitic, person centred care and it is one of the best ways to make a long-term difference to the lives of those who need it.