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Web Film
Nestle Waters Poland Spring/Arrowhead: Nature's Fix - The Shipment
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A ragtag team of forest creatures aims to get people hooked on a good habit in the new Nature’s Fix online campaign from McCann NY and Elastic. The campaign, launching today for Nestlé Waters six sparkling water brands*, features three stunningly animated videos starring a crew of animals enlisted to convey the brand’s story – that it’s made of three natural ingredients: 100% spring water, fruit essence and bubbles.
In the first film, a bear and squirrel deal with inventory problems. The second reveals how the animals traffic product to the city. The third is a face-off with the authorities. More videos will follow in the weeks to come. The Nature’s Fix™ campaign, aimed at adults 25-40, will be supported primarily online, with Facebook as the hub, and include banner ads on such sites as Yahoo, MSN, The Knot, and Monster.com, search efforts in Google, Yahoo and Bing, and heavy video presence on prime video websites such as Hulu.com. *Nestle Waters North America produces and markets 6 different regional spring water brands in the US, each including the natural, refreshing option of Sparkling Regional Spring Water -- Arrowhead, Ozarka, Ice Mountain, Deer Park, Zephyrhills and Poland Spring. Each brand is available in a specific region of the US – for example, the Poland Spring brand is sold in the northeast and the Arrowhead brand is sold on the west coast.
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