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Top 6: September 28th 2011
Interactive
Canadian Blood Services: Signal![]() Top 6: September 28th 2011
Tribal DDB Toronto developed a website, www.bloodsignal.ca to remind Canadians of the importance of donating blood. The microsite uses Facebook Connect to tap into people's unique set of friends and Facebook activity. The initiative allows users to send out invitations to friends and family asking them to book an appointment to donate blood.
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