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In the latest campaign for Toyota Prius, Saatchi & Saatchi LA partnered with The Sweet Shop and Eight VFX to introduce a new character: People Person. The spot, 'Family', is a triumph for production in its ability to tell a story using a variety of visual effects, some technology based and others human-engineered.
Other credits
ECD(s): Margaret Keene, Chris Adams, Mike McKay
CD(s): Ryan Jacobs, Jeff Church
ACD/Copywriter: Andy Kadin
ACD/Designer: Zach Richter
Copywriter: Kimberly Ragan
Art Director: Rebecca Johnson-Pond
Production Artist: Clint Hudspeth
Director of Integrated Production/Multimedia: Tanya LeSieur
Broadcast Senior Producer: Jennifer Pearse
3D Producer: Carl Deo
Project Manager: Alexis Ross
Group Account Director: Marisstella Marinkovic
Account Director: Marisstella Marinkovic
Account Supervisor Landon Nguyen
Account Executive: Suyun Wu
Strategic Planning Director: Sara Bamossy
Planning: Sara Bamossy/Regan Zajac
Communications Director: Samantha Johnson
Business Affairs Manager: Karen Mahoney
Production Company: The Sweet Shop
Director: Mr. Hide
DP: John Toon
Art Director: Justin Trask
Production Designer: Sean Hargreaves
Chief Executive Officer: Paul Prince
Global Executive Producer: Sharlene George
Executive Producer: Tracy Mays
Head Of Production: James Okumura
Producer: Tim Ferino
Post/Effects: Eight VFX
CD/VFX Supervisor: Jean-Marc Demmer
EP(s): Baptiste Andrieux, Shira Boardman
VFX Producer: Donna Langston
VFX Coordinator: Douglas Scruton
Roto and Paint: Marianne Magne, Chris Fregoso, Natalia Schkliar
3D Artist(s): Mathias Jourdes, Shuichi Nakahara, Kevin Culhane, Oliver Arnold
3D Supervisor(s): Giancarlo Lari, Vania Alban-Zapata
Compositor(s): Raphael Mosley, Andy Davis, Mathieu Caulet, Yann Mallard, Stephane Allender, Marcelo Pasqualino, Dave Stern, Joe Chiao, Tony Petitti, Colleen Smith
Editorial: Bikini Edit
EP: Gina Pagano
Editor: Avi Oron
Assistant Editor: Sterling Robertson
Music: Agoraphone Music
Music Supervisor: Beth Urdang
Licensed Music Track: "Got To Be Free"
Artist: The Kinks
Music Editorial: Go Home Productions
Editor: Mark Vodler
Sound Design: Lime
Sound Designer: Rohan Young
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