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Xerox: Favor
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Xerox is an iconic company. Long synonymous with copiers and printers, Xerox’s business has evolved to focus on providing business process services, like accounting or call center operations management, to scores of well-known, successful companies so those companies can focus on what they do best. The Ready For Real Business Campaign via Y&R New York takes a light-hearted look at what might happen if well know brand icons, like the Michelin Man or a Virgin America flight attendant, were forced to handle their back office processes themselves, when it would be more efficient to leave these jobs to Xerox.
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