International Alert: Peace Talks

This is a spot created by HMDG, London for the charity International Alert, which portrays the impact of using words NOT bullets to end confrontation, released to coincide with Peace One Day.
International Alert was created more than 20 years ago in a very different era. The 1980s were characterised by a struggle for world power between the USA and USSR. War and peace were largely depicted in relation to that global rivalry and determined by who took what side, with what forces. While conflicts between nations were decreasing towards the end of the Cold War, internal conflicts were dangerously increasing.