MasterCard: Ask Buck

Rugby devotees will have the chance to get up close and personal with Kiwi rugby player Wayne 'Buck' Shelford as part of MasterCard's Rugby World Cup campaign created by R/GA. One of rugby’s most well-known personalities, All Black’s player Wayne 'Buck' Shelford, will converse with fans and foes alike through MasterCard’s “Ask Buck” social campaign during the Rugby World Cup 2011 in New Zealand. The public will be able to ask Buck anything they want via Twitter, Facebook, and YouTube. Buck will then answer a handful of his favourite questions at the Mastercard microsite.