Footloose bags: Life Lesson 3

We created a campaign titled ‘Life Lessons’ using Footloose bags to share handy advice on topics relevant to the youth. The elderly professor imparting unconventional wisdom to the youth is what the campaign is about. Each film begins with a little dance done by the professor, establishing his character to be friendly and fun. It sets the tone for his funny teachings that follow. These web films were released on facebook, one each day from monday to fri