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OU Medicine Cancer Center: Hair
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“Hair” the TVC from BVK opens on our hero in the depths of chemotherapy treatment, evidenced by her bald head and look of utter despair. We see her steeping tea, showering and thinking in her dimly lit home; even the little things are difficult at this stage. As we follow her through different rooms in her house, each location change or action is punctuated by more and more hair atop her head. Finally, as she’s about to exit the home in a now warmly lit foyer, she has a full head of titian hair and her daughter at her side. Mother and daughter then exit into a green and sunny exterior; survivors. The super, “Oklahoma’s only comprehensive cancer center,” followed by the OU Medicine logo and OUcancer.com, close out the spot.
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