Dial Direct: Less Yada Yada, More Win Win

Over a year ago, Joe Public, South Africa introduced Dial Direct’s Talking Hands and ‘Less Yada Yada, More Ching Ching’ campaign. Identifying a unique opportunity to capture the spirit of the Rugby World Cup, Joe Public has introduced ‘Less Yada Yada, More Win Win’, starring a fictional New Zealand World Cup team.

“The idea behind the New Zealand Haka ad is obviously a tactical play on the Rugby World Cup as its one of the most topical pieces of conversation today. We’re getting huge positive feedback,” says Pepe Marais, Executive Creative Director. “In fact, we were amazed to see one of the New Zealand players, after scoring a try, using Dial Direct’s Talking Hands signature move, right on the playing field. Coincidence?”

In the television ad, the All Blacks have been replaced by Dial Direct’s talking hands performing the renowned Haka. The TVC is airing across most TV channels and in addition, has made a viral impact through the likes of Twitter and YouTube. Radio talk show hosts have also been fielding comments directly related to the commercial.