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The TV film created by Lew Lara TBWA , Sao Paulo introduces the arrival of the Nissan March, the first entry-level Japanese car available in Brazil.
It highlights the current … read moremonotony when it comes to designing new models in this segment, and shows that slight tweaks in an entry-level compact car is often considered a whole new design.
The campaign continues at the Facebook. The strategy also includes the “Monotony Disguiser App” found at Nissan’s fan page in Facebook. There, users can change their friend’s faces adding fun accessories such as mouths, noses, eyes, hats, mustaches, and others, and then share the picture in their wall.
read less...Accounting: Marcio Oliveira, Rafael Carmineti, Maureen Gonzales,Thiago Barioni, Felipe Oliveira
Planning: Renata D'Avila and Felipe Senise
Media: Luiz Ritton, Eduardo Shinohara, Suellen Kiss, Luana Gallizzi
Film Direction: Carlão Busato
Cinematography: Russo Loyola
Film Editing: André Mello
Post Production: Átomo VFX
Final Cut: Átomo VFX
Sound Production Company: Satélite
Voice Over: Paulinho Ribeiro
ON-LINE
Creative team: André Barreiros, Israel Oliveira, Cesar Herszkowicz, Max Geraldo, Toni Fernandez and Leo Claret.
Media: Adriana Molari, Sid Etter, Marilia Moreno, Barbara Lopes
App Production: Produtora Pivot
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