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Nissan March: Zucchini Car
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The TV film created by Lew Lara TBWA , Sao Paulo introduces the arrival of the Nissan March, the first entry-level Japanese car available in Brazil.
It highlights the current monotony when it comes to designing new models in this segment, and shows that slight tweaks in an entry-level compact car is often considered a whole new design. The campaign continues at the Facebook. The strategy also includes the “Monotony Disguiser App” found at Nissan’s fan page in Facebook. There, users can change their friend’s faces adding fun accessories such as mouths, noses, eyes, hats, mustaches, and others, and then share the picture in their wall.
Accounting: Marcio Oliveira, Rafael Carmineti, Maureen Gonzales,Thiago Barioni, Felipe Oliveira Related |
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