Jubilee Ford: Rockstar Photo Op

With two large Ford dealerships in one small city, quality of service can make all the difference. Playing off that feeling of self-importance that truly exceptional service can inspire, Kinetic created a series of 3 television ads to demonstrate how 'real' people's egos became overinflated after experiencing Jubilee Ford. This is the first in that series. Filmed on an ultra-low budget over the course of a single day, these 3 commercials were intended to break free from the 'local commercial' look that overshadows the majority of advertising in our agrarian province. To achieve that, production value was key.