Twinings: Twinings 'Gets you back to you'

Women juggle a multitude of roles daily such as mother, wife, worker, daughter, sister and friend, but if these take over, there is a danger they are left not really sure where their roles end and they themselves begin. Therefore, they need moments in their day that re-connect them to their self. Whatever you need to rebalance yourself, Twinings have a tea that can ‘Get you back to you’.
The TV execution from AMV BBDO, London focuses on the emotional journey of a woman as she navigates challenging times on a stormy sea, but is then brought back to herself and restored with Twinings. The ads, created by Psyop in LA, have a beautifully animated style that is delicate and distinctive. The Calling’s ‘Wherever you will go’ has been covered by Charlene Soraia, an up and coming singer songwriter from London, to create an emotive and uplifting musical accompaniment to the film.