V8 Supercars: Beach Pash

A digital campaign to promote '600 Sounds' - the music festival attached to the Armor All Gold Coast 600 V8 Supercars race. We collected the '600 Sounds of the Gold Coast 600' and loaded them into an online mixing studio for people to create the ultimate V8 Supercars soundtrack. The best one, as voted by Facebook users, wins an all-expenses paid trip to the event. The campaign is being seeded on Facebook as well as motorsport and music fan forums and supported by radio ads. HUGE thanks to Cutting Edge Brisbane for recording all those sounds!