TV ad: Johnnie Walker: Keep Walking, Brazil

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Top 6: October 19th 2011

Neogama BBH, Sao Paulo moves the Rio landscape for Johnnie Walker. The idea relates to the fact that the country is itself a giant, a metaphor that is also part of the national anthem and the 'mythology' of the country every Brazilian knows so well. But more than flattering the Brazilians or simply riding this wave like many brands do, 'Keep Walking, Brazil' is the perfect incentive message to be passed along by the brand to the country. Especially because Brazil really got up from its comfortable crib and woke up the sleeping giant that it was. But this is just the beginning; a brilliant start to the journey that needs to keep going, because there's a lot to do in many senses – human, social and economic. 'Keep Walking, Brazil' is more than a celebration, it's a call and an incentive for the country to keep focused in its path to progress. Especially now as the world's situation gets tougher and persistence becomes an increasingly relevant human value.