BCLC Casinos: Feel the thrills

Feel The Thrills campaign captures the moment of anticipation you feel the minute you step inside a casino. Anticipation and excitement is a physical feeling, it makes us tingle, makes our hair stand of end. We chose to bring this feeling to life in a very simple visual way; we see people's hair rising as their excitement builds. The TV spot was supported with lenticular TSAs (where the hair shoots up), billboards with hair extensions, mirror decals and rich, online concepts.