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Top 6: October 19th 2011
Interactive
Royal New Zealand Air Force: Step Up
Top 6: October 19th 2011
Saatchi & Saatchi New Zealand, on behalf of the Defence Force and working with local partners RESN (interactive vendor), Paragon (mechanical engineers) and Kennedy Model Making, has created a unique interactive gaming environment to launch the Royal New Zealand Air Force's recruitment campaign via a branded YouTube channel, 'Step Up'.
Building on the learnings of the Army's highly successful "Get What It Takes" YouTube channel launched by Saatchi & Saatchi for the New Zealand Army last September. The new campaign offers users the chance to experience four live simulated challenges that test their skills against everyday situations a career in the Air Force has to offer. The interactive environment enables a user to remotely control a streaming video camera in real‐time over one of four different miniature models of New Zealand. The challenges involve piloting a helicopter in the mountains or over farmland, flying a plane over a coastline or driving a forklift in an aircraft hanger.
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