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Volkswagen: HairdresserThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In New Zealand, Volkswagen are seen as premium European cars, and are thought to be too expensive by many new car buyers. Volkswagen wanted to change that perception, they reduced the cost of their cars across the range, making a Volkswagen even more affordable. DDB Auckland were briefed by Volkswagen to create a campaign that highlights the price and value of a new Volkswagen.
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