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Top 6: November 2nd 2011
Interactive
Mini: MapsTop 6: November 2nd 2011
MINImaps is a massively multiplayer driving experience, where users can challenge their friends to a race in a MINI car, location, time of day, track and length of their choice. Can't seem to catch your friends online? Go ahead and challenge a complete stranger to burn MINI rubber, or to beat your hottest time on your very own track.The creative approach was simple: DDB, Paris had to make the MINImaps driving experience as much fun as possible.
MINImaps uses many things which, technically speaking, don’t particularly like each other; Google Maps, Flash and Facebook – In addition to real time multiplayer gaming, local weather data for each location, individual cars and sounds and crucially, realistic and engaging driving-physics.
Interactive Director: Christian Etter |
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