Print ad: Avigra: Don't just settle for a semi

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To support the All Blacks in the closing stages of the Rugby World Cup, BCG2 created two newspaper ads for Pfizer's new 'little blue pill' called Avigra (a treatment for erectile dysfunction). The first ad appeared before the All Blacks' semi final match against Australia, and urged the kiwis to 'Keep it up'. A week later, right before the final against the French, the message was 'Don't just settle for a semi, lads.'