Outdoor ad: Jordan Brand: Explosive Water Projections

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Top 6: November 2nd 2011

To celebrate the launch of Carmelo Anthony's M8 NYC Flight, W+K New York wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54. An audience of over 2,500 - enjoying a live set from New York's very own Nas - were surprised by an unannounced projection show of a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.

Category Sportswear
Client Jordan Brand
Agency Wieden + Kennedy
Production KLIP Collective
Country United States of America
Uploaded 25 October, 2011

Credits

Director
Ricardo Rivera
Executive Creative Director
Ian Reichenthal
Executive Creative Director
Scott Vitrone
Creative Director
Andy Ferguson
Creative Director
Brandon Mugar
Art Director
Azsa West
Copywriter
Eric Steele
Agency Producer
Dan Blaney
Executive Producer
Michelle Barbieri

Other credits

Digital Producer: Brandon Kaplan

Head of Content Production: Gary Krieg

Music: Human Music NY

Composer: Mike MacAllister

Sound Designer: Brian Emrich

Producer: James Wells

Mix Company: Sonic Union

Mixer: Steve Rosen

Event Production: Revelant

Production Company: Show Cobra

Director: Matt Boyd

Executive Producer: Jason Ross

Editor: Dom Whitworth

Producer: Kate Susman

Director of Production: Bryan Walters

User Experience Designer: Kate Bauer

Assistant Director of Interactive Production: Marc Maleh

Senior Interactive Producer: Brandon Kaplan

Associate Interactive Producer: Hana Marie Newman

Senior Joint Producer: Michelle Carman

Creative: Eric Harnden

Creative: Eric Schoenbrunn

Tech Director: Husani Oakley

Tech Lead: Sunny Nan

Jordan Brand: Explosive Water Projections

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Jordan Brand: Explosive Water Projections

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