Negroni Meats: Salamurai

Negroni’s an iconic italian salami brand, with great awareness amongst the traditional families, but not so relevant anymore for the younger audience, more internationalized even in terms of taste. Negronetto via A-Tono gave tradition a twist with “Salamurai”, a game available for mobiles, tablets and web. It’s a challenge to make the best panino in Italy, slicing bread and salami with a swipe, collecting points and sharing them in the weekly rankings. This is then when the virtual game becomes real and rewards the best players with appealing prizes.
Negroni set a new, up to date way to engage the target and establish a playful relationship with the product.