directski.com: directski.com Challenge

In September Directski sent out an email letting people know that our skiing holidays were on average 15.4% cheaper than Crystal ski, because, well, they were.Crystal Ski didn't like this, not one bit. They thought that somehow by telling people they could get a better deal on their skiing holiday, we weren't playing fair. So, what did they do? They phoned our dad to complain.What did they expect to happen? Did they think he would send us to bed with no dinner? Or perhaps not let us go to the disco on Friday?We're not sure. But either way, it's a little childish isn't it? At least that's what our dad thought.So, as any parent would, our dad sided with us and everyone else who believes in affordable skiing for all.And that's why he's challenging Crystal Ski's dad to a dust up. That's right, he's waiting for him behind the bike sheds and he's buttered a fresh knuckle sandwich.Agency: Karmarama, London