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Outdoor
Clear Channel Singapore: P&G goes the AR way so men can experience Gillette Fusion ProGlide
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&G launched the campaign with Zenith Media and Fontcraft. This innovative media collaboration leverages on Clear Channel’s PLAY portfolio of digital offerings, and was specially crafted for Clear Channel Singapore’s Out-Of-Home medium. Static posters are also up across a people&places Retail Network to engage males at point-of sales including malls and supermarkets at 150 locations island-wide. The Gillette Fusion ProGlide shave’s AR campaign is the first of its kind, and is located along the Orchard shopping belt at Orchard Boulevard and Orchard Road (outside Plaza Singapura). Aimed at turning skeptics into believers, this campaign uses AR technology to let men experience how the use of thinner, finer blades with a low-resistance coating ensures its flexibility to glide effortlessly through hair, reducing tug and pull.
Media Agency: Zenith Media RelatedOUTDOOR
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