TV ad: Ad Council: Fountain

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Top 6: November 9th 2011

Wondros, Los Angeles, director Mark Pellington drives home how quickly the distraction of a five second text message can turn into catastrophe in the jolting new :30 'Fountain' for the Ad Council out of The Concept Farm, New York. The spot features parallel lessons warning the dangers of texting while driving, one ending in a man light-heartedly walking directly into a mall court fountain, while the other ends in the disastrous crash of a teenage boy with a father and his young children standing outside their minivan. The campaign also features a :15 version of the spot as well as :15 and :30 versions of 'Driving Blind' and 'Stairs'.