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These spots and animations are a part of a new anti-Meth campaign that just launched, centered around the power of "ASK". Instead of talking at teens the way many prevention efforts … read moredo, thiscampaigns seeks to engage them with digital and social components to leverage the popularity of personal recommendations among teens. The TV, print and radio are meant to drive traffic to the brand new site, methproject.org.
The Meth Project, a national prevention philanthropy, and digital-marketing agency Organic (www.organic.com) tapped award-winning filmmaker Darren Aronofsky to direct these hard-hitting and graphic TV spots.
And London's Studio AKA created these animations from past award-winning TV spots, creating deconstructions which show the facts behind the ad in break-out videos.
read less...Meth Project Television
Production Company: Wild Plum
Executive Producer/Partner: Shelby Sexton
Executive Producer: Sandy Haddad
Executive Producer: Scott Franklin
Line Producer: Ted Robbins
Director: Darren Aronofsky
Director of Photography: Darren Lew
Post Production: Final Cut – NYC
Editor: JD Smyth
Executive Producer: Viet-An Nguyen
Smoke Artist: Cecil Hooker
Sound Design: T. Terresse Tate
Motion Graphics: Phillip Brooks
Colorist: Tim Stipan, Technicolor
Meth Project Animations
Design & Animation: Studio AKA, London
Directors: Steve Small, Kristian Andrews, Grant Orchard
Illustration: Margot Tsakiri-Scanatovits & Eamonn O’Neill, Gemma Mortlock,
Cristobal Infante & Kristian Andrews
Animation: Margot Tsakiri-Scanatovits, Eamonn O’Neill, Kristian Andrews,
Phil Warner, Eamonn O’Neill, Grant Orchard, David Prosser, Steve Small
Executive Producer: Sharon Titmarsh
Sound Design: Jeremiah Moore, San Francisco
Mix: Mark Pitchford, M Squared Studios, San Francisco
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