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Sonic/Mario: Briefing - Mario
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With the Summer Olympic Games in London, Sega is delivering a special treat for fans. Mario and Sonic are teaming up in "Mario and Sonic at the London 2012 Olympic Games" for Wii and Nintendo 3DS. Sega tapped Duncan/Channon to create television spots announcing the new games and celebrating a wide range of Olympic events that fans can enjoy with Mario, Sonic and many other colorful characters from both franchises.
The spot pays homage to the host country, while playfully positioning the new game as a must-have title for family fun this holiday season. The work infuses humor designed to appeal to the younger generation of fans, while bringing in a few special treats especially for the die-hard Mario & Sonic fans from decades past. The spot can be seen on TV in the US, Canada and Latin America starting on today and will appear online in Europe.
Production Company: Station Film Related |
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