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Experiential
Xbox 360: Gears of War 3 Butcher Shop
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Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann Toronto and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.
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