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Top 6: November 23rd 2011
Clemenger BBDO Melbourne is launching a campaign for leading healthcare group Bupa. Called 'The Moment', it is the vehicle to launch the new Bupa brand.
The ads appear to follow
… read moresix siblings reunited after a long time apart. Emotional scenes play out as they see and embrace each other for the first time. At the end of the ad it's revealed our protagonists are actually meeting themselves. The tagline reads: "What would you do if you met the healthier version of yourself?"
Each character had a back-story created in order to present a range of ages and health issues across the campaign.
The Moment consists of a 90 sec and 30 sec TV campaign, a print campaign and online banners.
The campaign is the beginning of one of the largest brand migrations in Australian history – transforming HBA, MBF and Mutual Community into the one Bupa brand. Bupa is Australia's largest privately owned healthcare group, with more than 3.3 million members.The three state-based brands are some of the oldest health insurance brands in the country - HBA was established in Victoria in 1934, Mutual Community in SA in 1937 and MBF in NSW in 1946.
read less...TV Producer: Sevda Cemo
Executive Planning Director: Paul Rees-Jones
Senior Planner: Michael Hyde
General Manager: Chris Howatson
Account Director: Kirsten Darbyshire
Account Manager: Lesley Silverstone
DOP/Cinematographer: Russel Boyd
Executive Producer: Michael Ritchie, Revolver
Producer: Pip Smart
Editor: Alexandre de Franceschi, Guillotine
Flame Artists/ Compositors Murray Smallwood, Yann Doray, Alex Ortoll, Jess Burnheim, Ben Ying, Guido Wolter, Animal Logic
Special Effects Supervisor: Kirsty Millar, Animal Logic
Post Production Company: Animal Logic
Producer: Sarah Hiddlestone
Music Composer/Arranger: Jojo Petrina, Electric Dreams
Music Production Company: Level Two Music / Electric Dreams
Sound Designer/Engineer: Paul LeCouteur, Flagstaff Studios
Sound House: Flagstaff Studios
Client:
Director Group Development: Mark Engel
General Manager Strategy & Transformation: Miles Callaghan
Head of Brand Marketing: Andrew Smith
Head of Marketing Services: Alison Wild
Brand Marketing Execution Mgr: Sue Brailsford
Brand Marketing Execution Mgr: Carly Nankin
