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Philips: Philips "PerfectCare"


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Developed in partnership with DDB London and Philips, this campaign spot for the new PerfectCare iron recently debuted in Australia and Western Europe, and will soon begin airing in other countries worldwide. "Philips' PerfectCare iron is a genuinely innovative product, which brought with it a real creative opportunity," said Tom Kingham, of DDB. "The resulting TVC stems from a fantastic idea, and working with Brand New School allowed us to execute it in the best possible way. The result is a charming and stylish advert, communicating its core idea in an imaginative and unusual fashion."
Credits Other credits

Advertising Agency: DDB London

Global Business Director: Dudley Desborough

Account Director: Tom Kingham

Account Executive: Naphtali Torrence



Production Company: Brand New School London

Executive Creative Director & Director: Jonathan Notaro

Director of Photography: Tim Green

Art Director: Olly Williams

VFX Supervisor: Des Anwar

Production Manager: Michaela Miesen

Executive Producers: Kayt Hall, Geraldine McCarthy

Line Producer: Georgina Poushkine

Editor: Henrik Sikstrom

Flame Artist: Blake Huber

Compositors: Attilla, James Ballard

3D Artists: Sam Brady



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