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Integrated
Mini: All The Wrong Places
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BSUR, the Amsterdam-based creative agency, announces the Facebook world premiere of the first episode of MINI's 'ALL THE WRONG PLACES', a new five-part web series, created in conjunction with VICE. This innovative series represents a first for both MINI and VICE, with Facebook fans competing to win the Co-Pilot seat for each mission and become an integral part of the action and the films.The first mission, set in Japan, follows the host of 'ALL THE WRONG PLACES', Elliott Bambrough, on a voyage of discovery into the world of Dekotora. To the uninitiated, Dekotora is an extreme version of truck-pimping. Drivers are known to spend millions of yen, and years of painstaking effort, to remake their trucks into one-of-a-kind artworks on wheels, along with deafening air horns.
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