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Under Armour: PREPARE


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Rainy, snowy weather is here, and you'd better be ready if you're stepping out to face the elements. Nice Shoes comes prepared for the conditions in a new spot for Under Armour shot and edited by Producers Rip Lambert and Dave Hudson, respectively. The studio, led by Creative Director Aron Baxter and Colorist Lenny Mastrandrea, deftly captures the vagaries of menacing nature during the freezing season in promoting Under Armour's line of cold-weather gear available at Dick's Sporting Goods.
Other credits

Client: Under Armour

Spot Title: PREPARE

Air Date: 10/24/11-12/30/11



Production Company: Producers

Director: Rip Lambert

Producers: Ross Jones, Karen Phillips

Editor: David Hudson

Sound Design: Tim St. Clair

Mix: Robert Bragg

Motion Graphics: Chris Abolt



Visual Effects: Nice Shoes

Creative Director: Aron Baxter

CG Artists: Jim Collins, Boaz Livny

VFX Artists: Jason Farber, Vin Roma

Producer: Jen Cadic



Color Grading: Nice Shoes

Colorist: Lenny Mastrandrea

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