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BGH Quick Chef Music: Quick Chef Music
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BGH is the first-ever microwave that plays music when food is ready. The idea emerged when the agency sat down with the client to think about what they could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years. So they came up with an almost unthinkable idea, to make a product innovation, something that would take months of testing, plus patent and legal approvals. Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. They launched a limited edition of 1000 microwaves, which sold out in just one week.
Agency SISOMO Producer: Camilo Rojas Related |
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