BARE: BARE for Christchurch

Salient Kiwi writer and director Toa Frazer needed a low budget way to promote the re-staging of his landmark play Bare, to raise funds for Christchurch after their devastating earthquake in February 2011.WhybinTBWA Tequila Auckland created Red and Yellow A5 DM flyers using the visual language of earthquake stricken zone and put them into Auckland mailboxes asking only that people act: by placing them where passers-by could clearly see them. And hundreds responded. Within 2 days all 1300 seats of the Civic Theatre were sold out, raising $84,000 for the Red Cross Appeal in aid of Christchurch. Over half of the 5000 flyers distributed were stuck up, some for as long as a month afterwards.